Blog

Get the latest Marc Durkin Photography blog updates. Discussions, news and features from the commercial product image industry.

New projects

 I have been busy in recent months with new and exciting projects and that started with a new client, Wild Camping International. They are starting out as a new venture who are selling ranges of camping and hiking equipment, specifically outdoor tableware and camping kitchen essentials.

 

Liz who runs the company, based in Wilmslow, Cheshire, came to me to produce a series of images for use for her Amazon storefront. It was a relatively straightforward group of product shots but these still require a fair amount of planning and consideration. 

 

When shooting e-commerce for different clients you often find yourself coming up against all sorts of different products to be used in lots of different ways so you can never get to complacent on the style or lighting required until you have an understanding of the product and how it works. A bit of research and of course talking to the client helps define the process. With this in mind the fun begins, the product is shot from lots of different angles to help show design and logos, close ups to show detail and images of the item in use or on location can all come together as a collection to give the client a good choice of images to use.

 

Shoes, Hats and Scarves....

It’s always a pleasure to produce work for local independent businesses and I’ve been busy working with Sally at Zapatos designer shoes in Knutsford again. I have worked with Sally for a while now and I know she appreciates the hard work that goes in to producing even the most basic images so it’s always really nice to see your work beautifully presented.

Whether it’s a framed print on a gallery wall, published in magazines and catalogues or in this case a wonderful looking website displaying top quality product. It means all your hard work is rewarded. 

Sally is passionate about her business and it shows with every detail that goes into the branding and marketing of Zapatos. Check out their fabulous new updated website here.

https://www.zapatosdesignershoes.co.uk

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Marc

client: entire fs

It pays to think and work a little bit differently than the normal routine. In a departure from my usual practice of working with product sand styling still lifein a studio, I was asked to undertake a series ofcorporate portraits for a client based in Altrincham, Cheshire.

My previous experiences of editorial work has typically involved a combination of regular portraiture, with a touch of fashion styling and lighting. In this instance the client wanted two types of images: individual profile photographs for the website; and images of staff at work in their office environment. It was refreshing to go back to basics, mixing natural light and fill in flash, while working in a setting I was unfamiliar with. 

The client, Entire fs, are a leading independent financial planning company and were a joy to work with and welcomed me in. It was a brief that seems to present it self with a fairly straightforward requirement, shoot head and shoulder standard portraits for use on the website. However it’s a busy office with the team hard at work and you have to be aware not to impact to much on their time.

Not every one is 100% confident in front of a camera and I had to be sympathetic to this. We wanted a relaxed approachable look that Entire FS' clients can to relate to.

Having had a tour of the offices a few weeks prior to the shoot we identified a suitable meeting room as it became apparent that the layout of the open plan office and the natural light available meant we wouldn't be able to complete the 2nd part of the brief without some artistic licence. Some of my favourite images were captured by setting up in the meeting room and asking the staff to pretend to carry out some of their everyday tasks. For both types of images I spent between 5 and 10 minutes with each of them. Everyone is different and this is where you have to be able to adapt quickly, tweaking the pose, lighting and getting to know them and their personality to get a relaxed but business like image.

It was a great project to work on and I hope to undertake a few more of these jobs in the future. It was refreshing and the client was delighted, which is obviously the most important thing about the whole process.